Video is a Closer!

Why do web videos result in higher conversion rates? Because it makes a connection with the user and helps them feel comfortable and even confident that they have found the solution they are looking for. Here’s how:

Searches are Searches!

Yes – when someone does a search online they are searching for a solution. They want to find what they are looking for and feel good about their choice.

They Want You to Be the One.

Users want to find something. They are on your site. They would like for you to be the solution so they can be relieved of their search. What are they looking for? What can you tell them or show them that will let them feel that they have found it? Your website content, layout, message, etc are critical to attract users and give them the information and feeling that they are in the right place but even after reading all your copy, descriptions, testimonials, the user may not quite be sold.

Video is a Closer.

Video allows for users to see in “real life” your product or service, make an emotional connection,  and get that soothing flow of satisfaction that comes with successfully locating what they are looking for. Their search is over, and they are grateful.

Other mediums are better at initial introductions – I suggest first using text and photos in the site to allow the user to feel they are in the right spot before suggesting a video to them – but once the user has the base level of confidence that you might be the one, then you hit them with the video! Video converts best when it is in the role of the finisher, the closer, the stud.  So make sure to support important pages on your site with video to help users get that soothing flow of satisfaction and motivate them to contact you or buy your product or service.

Contact us to discuss how video can help your company!