Is Your Virtual Tour Helping or Hurting?

You know what users dislike the most? Being misled. Being told something is going to happen if they click on a link but when they do something else happens. For example, say you are looking at real estate – you look at the pictures, read the description and you’re intrigued, then you see an icon with words like “watch the virtual tour” and you think “Oh great, video!”. So you click on it, but when the page launches you see that it’s not video. In fact, it’s just a slide show of the pictures you just looked at.  You were expecting to have a richer experience but instead you were shown something you already looked at but with some scanning and elevator music. Would anyone click on a link that said “Click here to see the same pictures you just looked at but with some scanning and elevator music”? No, of course not, so we suggest providing users with an enriched, emotionally connecting experience with beautiful, high-definition video shot on location.  And we’d be happy to help you with that, of course. In the meantime, check out the video we just made for a beautiful home in Madison, NJ. No, for real, it’s video!