Is Your Video “All About Me”?

We’ve all been cornered by this guy at a cocktail party – the guy who goes on and on about himself without once relating to you and your experiences. Underneath it all he just wants you to be impressed by him but that isn’t the result, is it? In fact you can’t wait to get away from him and tell anyone who will listen about the jerk you just got stuck with (and to stay away!).

So… you definitely don’t want your business to be like him, do you? Of course not, but unfortunately many overview videos out there are just that – what is sometimes called a “California Monologue” where someone goes on about themselves without once relating it to the listener. For overview videos to work they need to constantly relate how whatever feature of the business is being highlighted benefits the viewer. Keep relating it back to the viewer, how it will help them, entertain them, simplify their life, etc. For example if you talk about your years in business tie that to confidence customers have in you. If you talk about variety of products tie that to how every customer can find what they want.  You get the picture. A good “Connector” keeps the listener in mind and constantly ties the topic back to them. Do likewise, and succeed with your overview video.