Why Search Engines LOVE Video

At the advent of the internet it was assumed that video would become a significant component in short order. Millions was invested in “web television” start-ups such as Digital Entertainment Network and Dreamworks’ Pop.com. However due to multiple factors (remember dial-up?) they died a quick and ugly death. Perhaps the sting of those failures is the reason that video has not been given it’s due.  Well, it’s time to give props to video. And not just because we all know and use YouTube but as it turns out, search engines love video, too.

In fact, SearchEngineWatch.com recently noted that “One of the most influential search movements of the last few years has been the integration of different types of content directly into the SERPs. If Google sees it as relevant to a particular query, you’ll now see images and videos outranking the organic page listings and visually dominating the page.”

What that means is that if Google sees a page with video and considers it relevant, you will often see that video ranked above standard HTML content. In fact a Forrester study found that a webpage with a video on it was 53 times more likely to gain a page-one position in the search engine results. Note the word “relevant” so making sure to correctly distribute, tag, host, and populate the host page with reinforcing copy will make all the difference in that ranking.

Is your company using engaging video to enhance the user experience and increase traffic? If not, it’s time to get started. Read about our video production services for businesses or contact us.