When to Go Polished and When to Go Lo-Fi

When considering the style for your company or real estate film it is important to keep in mind the perceived context of the piece. For example when someone watches a company overview video they expect and appreciate a polished piece. When they watch a product review they expect to see something a little more lo-fi. So keep this in mind when shooting a testimonial or anything that requires some “street cred”. Don’t let “from the heart” pieces start to look contrived. And for that matter when you looking to impress someone go ahead and impress them, use high end cinematography, sound, production value – the viewer knows the source and wants to see your best. When talking with your production company make sure to cover the basic style of the piece to be sure it will set the right tone for maximum credibility and impact.